Frequently Asked Questions

Trusted Dentistry. Personalized Care. Leading Technology.

At Wauwatosa Dental Arts, we want every patient to feel informed, comfortable, and confident about their care. Below, you’ll find answers to some of the most common questions we receive about appointments, treatments, insurance, and what to expect during your visit. If you need help with anything not covered here, our team is always happy to assist.

Where Is Your Dental Office Located?
The office is in Wauwatosa, Wisconsin, on West North Avenue, with easy access from major roads and nearby neighborhoods. Clear directions and parking details are provided when you schedule. The practice serves patients from Wauwatosa, Milwaukee, Brookfield, Elm Grove, West Allis, and neighboring communities. It has been part of the Wauwatosa community since 1981.
Are You Accepting New Patients?
Yes, new patients of all ages are welcome from Wauwatosa and the surrounding communities. Dr. Zak Rosen welcomes patients of all ages and dental needs, and Dr. Justin Roche is accepting new patients as well. Convenient scheduling and easy online forms help make the first visit simple.
What Should I Bring to My First Appointment?
Bring a photo ID, your dental insurance card if you have one, a current medication list, and any recent X-rays or dental records. These help the team understand your health history and your benefits before treatment is discussed. Easy online forms are also available to help you prepare for your visit.
How Often Should I Visit the Dentist?
Most patients benefit from a checkup and cleaning every six months. Your dentist may recommend a personalized schedule based on your oral health needs. Each checkup includes a thorough exam, a professional cleaning, and personalized guidance to maintain lifelong oral wellness. Regular visits help catch problems early and keep your smile healthy.
Do You Treat Children?
Yes, the practice provides gentle, kid-friendly dental care and helps children build healthy habits for lifelong oral health. The office offers a warm, relaxing atmosphere for patients of all ages. The practice has cared for generations of families throughout Wauwatosa and the greater Milwaukee area.
What If I Am Nervous About Dental Treatment?
Dental anxiety is very common, and the team helps by explaining each step, moving at your pace, and offering a calm, supportive experience. You will not be rushed, pressured, or judged. Local anesthetic is used to keep treatment comfortable. Electric handpieces also reduce noise and vibration during procedures.
Do You Offer Cosmetic Dentistry?
Yes, cosmetic services include teeth whitening, veneers, bonding, and other treatments to help enhance your smile. Smile makeovers are available for patients who want a more complete change. Clear aligners offer a discreet way to straighten teeth without brackets or wires. Dr. Zak Rosen continues ongoing coursework in cosmetic and restorative dentistry.
Can You Help If I Have Missing Teeth?
Yes, missing teeth can be replaced with dental implants, bridges, or dentures to restore function, confidence, and a natural appearance. Implants are designed to look, feel, and function like natural teeth and can help improve chewing ability. The first implant visit includes a complimentary exam and a personalized treatment plan. Partial and full dentures are also available for patients missing several teeth or an entire arch.
What Should I Do If I Have a Dental Emergency?
If you have pain, swelling, or a broken tooth, call the office immediately. Same-day emergency appointments are offered whenever possible. Emergency care covers toothaches, broken teeth, infections, and dental trauma. The first priority is fast relief, followed by treatment to protect your long-term oral health.
Do You Accept My Dental Insurance?
The practice works with many major insurance plans. Share your plan details when scheduling so the team can help you understand your benefits. Costs are reviewed before any treatment begins, so you know what to expect.
What If I Don’t Have Dental Insurance?
You can still receive care without dental insurance. Multiple payment options are accepted, and costs are reviewed before any treatment begins. Financing is available through CareCredit and Lending Club.
How Long Will My Appointment Take?
Routine visits typically take about an hour. More involved procedures may take longer depending on your treatment plan. Modern technology, such as digital X-rays and same-day CEREC crowns, can help reduce appointment times.
How Do I Reschedule or Cancel an Appointment?
To reschedule or cancel an appointment, call the office as soon as possible. Early notice helps keep the schedule running smoothly. Convenient scheduling is available when you are ready to book a new time.
Will Treatment Be Painful?
Modern techniques and local anesthetic are used to keep you comfortable, so you may feel pressure but should not feel sharp pain. Tools such as electric handpieces and soft tissue lasers help reduce vibration and discomfort. Laser treatments often require less anesthetic. The team also explains each step and moves at your pace.
How Can I Keep My Teeth Healthy Between Visits?
Brush twice a day, floss once a day, limit sugary foods and drinks, and stay hydrated. Avoiding tobacco products also protects your oral health. Checkups and cleanings, usually every six months, help catch problems early.
Comfortable care, clear communication, and results that make you smile.

What Our Patients Are Saying


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c phillips profile picture
c phillips
1 days ago
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I had my first tooth extraction and this was my first time at this office. The staff was nice, efficient and fast. Torrie was especially comforting during the procedure and the doctor was as very fast. 💨 have decided to switch to this clinic permanently.
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nikki O profile picture
nikki O
1 days ago
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All of the employees are happy and helpful!
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Yeng Thao profile picture
Yeng Thao
1 days ago
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Upon walking into the office, I was greeted by two very nice and welcoming people at the front desk. They were both friendly, professional, and made me feel comfortable right away. I came in for a deep cleaning and my dental hygienist, Jen, was absolutely wonderful. She was kind, caring, and genuinely attentive to my dental health. I hadn’t been to the dentist in years, and I was honestly quite embarrassed about the condition of my teeth. However, from the moment I walked in, everyone made me feel comfortable. They showed nothing but professionalism, kindness,and compassion. At no point did I feel judged, ashamed, or embarrassed. I cannot say enough good things about this dental practice. If you're looking for a dental office where you will be treated with kindness, respect, and genuine care, I highly recommend them. I am so glad I chose this dental office.
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Jenny Thorman profile picture
Jenny Thorman
1 days ago
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Love. Love. Love. My hygienist and my doctor are AMAZING! Thank you Jen and Dr. Justin.
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andy korb profile picture
andy korb
2 days ago
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Wauwatosa Dental Arts has a great team of professionals. Always happy with the results.
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Romarcus Jones profile picture
Romarcus Jones
2 days ago
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I had a great experience at Wauwatosa Dental Arts! The staff was friendly, welcoming, and professional. They made me feel comfortable throughout my visit and took the time to answer my questions. The office has a clean and relaxing atmosphere, and I really appreciate the care and attention they give their patients. I would definitely recommend Wauwatosa Dental Arts to anyone looking for quality dental care!
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Monica profile picture
Monica
3 days ago
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Super friendly staff. Went over all my concerns and gave me tips on how to keep a healthier smile.
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Jill R. profile picture
Jill R.
3 days ago
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Beautiful and very clean office, wonderful dentists & dental hygienists! Highly recommend!
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Molly Mahler profile picture
Molly Mahler
3 days ago
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Excellent care for my whole family! Also had an implant done here. Highly recommend
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Jordan Trower profile picture
Jordan Trower
3 days ago
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They listen to all concerns and work with you on what you want and need. Dr. Justin fixed an old filling I had from another dentist office and, in the process, he fixed my gap the previous doctor closed! My front teeth now have proper spacing! And hygienist Jen is absolutely the best! Always puts a smile on my face and is very thorough in her cleanings. This office is just simply amazing. From the front desk to the assistants. 100/10 recommend.